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Yesterday, February 15th was a historic day for The Success Center with the launch of the Entrepreneur’s Guide to Twitter Success e-book. Hundreds of visits to the site, tons of downloads of the book, and plenty of good reviews buzzing around the net about it. What could possibly go wrong?

I made a mistake, a really, really, really, big mistake. I, Rod Kirby, sent out an unsolicited email announcing the launch of the book to over 300 people in my Gmail account. Yes, you heard me correctly, I sent out a spam mail.

Why?

I had been working into the “wee” hours of the morning trying to make sure I had everything ready for the e-book launch, only had around 6  hours of sleep from the night before, and I was having troubles with my Constant Contact account. I needed to send out a quick announcement email and my Gmail account was the only thing I had available – so I sent it.

This mail went out to my 300 contacts, most of which were not on my Success Tips email newsletter list. There were some concerns over privacy, spam, and some people flat-out asked me to remove them from my contacts.

As a result of this mass mail-out, my web host, Fused Network, suspended my account which took The Success Center offline for over 8 hours. This action hurt my traffic, spread of the e-book, and in the end punished those that enjoy this site on a regular basis. I have been in negotiations with them for the past couple of hours and needless to say, they will continue to host The Success Center and I have promised never to do that ever again.

What do I have to say for myself?

I definitely was tired, excited, and very anxious to spread the good news of the e-book, but there is no excuse to sacrificing people’s privacy for self promotion. I am very sorry to the deepest corners of my soul to those I emailed, people who weren’t able to download the e-book, and regular visitors to this site. It was never my intention to send anyone spam all I can say is that I got caught up in my own excitement and didn’t exercise good judgment.

I wanted to address this situation because everything I do here is not about me. I really have everyone’s best interest at heart. To my web host, Fused Network, thank you for giving me a second chance. You guys really are the best host in the world and it would have definitely hurt me to have to move elsewhere. To everyone reading this, you have my word that this incident will never occur again. I have definitely learned a lesson and will move forward with the wisdom close to the future work I do here.

If you have a question, comment, concern, or even a criticism, feel free to leave it in the comments below. I’m a big boy and I can handle it.

Thank you for your continued support.

Rod

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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.
  • http://www.latarahamying.com LaTara Ham-Ying

    You know what…lesson learned! Excitement can sometimes cloud things a bit but at least you know better…right :) That is all that matters.

    It take a big person to accept fault and issue a public apology as you have.

    I am still your Social Media Groupie club President :)

  • http://www.rodkirby.com Rod

    Thank you, LaTara, I appreciate your support and understanding. More than that, thank you for continuing to being my groupie club prez, lol.

  • http://BuffyGriffin.com/ Buffy Griffin

    I finished up from a busy day yesterday and was all set to read your Ebook, much to my surprise…anyway, it looks like I might be able to read it this evening. I know what it's like to be sleep deprived, overworked, yet still driven. Unfortunately, at times it's a recipe for disaster. I'm sure this is a lesson well learned for us all.

    Congratulations on your publication!

  • http://www.ginaparris.com GinaParris

    Hey Rod, I am checking in from vacation in Las Vegas and just want to say that I salute you for an honest apology. I cringed just a bit when I got the email, thinking that if you'd sent it to yourself with everyone else as BCC's that would have been better. But other than that it didn't strike me as a “spammy” letter and I was happy to read your excitement of your ebook. I'm proud to be in your circle.
    -Gina

  • http://www.rodkirby.com Rod

    Thank you, Gina. I cringed too once I started getting replies and noticing everyone's email address visible from the message. But, definitely, lesson learned.

    I'm just glad everything's back to normal. Thank you for staying in my corner.

  • http://www.personal-success-factors.com steveborgman

    Rod, I'm sorry you had to go through that. Personally, there was no offense taken here. You modeled well how to apologize up front and make amends. Which, of course, makes your stock go up in my book :) I do hope everything goes well for your with the release of the Twitter e-book, and that there is minimal to no damage done.

  • http://www.rodkirby.com Rod

    Thank you, Steve, I really appreciate that man. I took a hit traffic wise, but other than that, everything is fine. I'm just glad my host decided to give me a second chance and, of course, people like yourself are willing to move forward from this with me.

  • http://TheBusinessCoachforMoms.com TheBusinessCoachforMoms

    I didn't feel spammed…but then again I like you. I was concerned that I could see everyone's email address. But if i'm spammed by anyone I'll just delete them. No big deal (for me). Thanks for showing internet marketers how to “do the right thing”. I love what you said, it's not about you. Many believe it's all about them and their “list”. They forget that they're “list” is flesh and blood people. God bless you my brother! No harm done.

  • http://TheBusinessCoachforMoms.com TheBusinessCoachforMoms

    I didn't feel spammed…but then again I like you. I was concerned that I could see everyone's email address. But if i'm spammed by anyone I'll just delete them. No big deal (for me). Thanks for showing internet marketers how to “do the right thing”. I love what you said, it's not about you. Many believe it's all about them and their “list”. They forget that they're “list” is flesh and blood people. God bless you my brother! No harm done.

  • Pingback: 7 Lessons Learned from a Successful E-Book Launch | The Success Center