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Reaching for Purpose

Image via Soulpurposeministries

Entrepreneurs are more than those actively involved in building a business enterprise. Truth be told, an “entrepreneur” is someone who takes possession of a venture or idea and assumes responsibility for the outcome; it’s someone who takes control of his or her life and assumes responsibility for it. A “Christian entrepreneur” does that to the Glory of God.

But one of the defining characteristics of great entrepreneurs is that they have a purpose that goes beyond just making money.

“Purpose? Are you kidding me,” you might be saying. “Who has time for ‘purpose’ when I’ve got sales to make, expenses to meet, market share to increase, marketing to do, prospects to convert, social media to use, great service to give, and endless hours to spend doing it??!! Not to mention some months I’m not even profitable!! Who has time for ‘purpose’”?!!

But regardless of what you believe, great entrepreneurs ALWAYS have an underlying purpose:

Whether it be a Coca-Cola:

“To refresh the world; to inspire moments of optimism and happiness; to create value and make a difference.”

Or the early Ford:

“To democratize the automobile.”

Or a Google:

“To organize the world’s information and make it universally accessible and useful.”

Or what about Apple? Steve Jobs was so driven by the purpose for his company he lured away John Sculley (then Pepsi CEO in 1983) with these now famous words:

“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?

Other great organizations such as Wal-Mart, the U.S. Air Force, Southwest Airlines, Charles Schwab, and BMW  are all purpose-driven. In fact John Mackey, CEO of Whole Foods Market, recently stressed the importance of companies having a core purpose.

These entrepreneurs do more than make money…they “change the world!”

What is Purpose?

I’m glad you asked! It’s defined as:

The object toward which one strives or for which something exists.”

We’re all guided by it. Everyone one of us.

The Bible says,

“The noble-hearted man has noble purposes, and by these he will be guided.” (Isaiah 32:8 The Bible in Basic English)

Without it, we’re like children “tossed [like ships] to and fro between chance gusts of teaching and wavering with every changing wind of doctrine.” (Ephesians 4:14 The Amplified)

In other words, where there’s no purpose, we go everywhere and end up nowhere!

Entrepreneurs of Purpose

Entrepreneurs that have a core purpose do more and go further than their counterparts. These “Purpose-Driven entrepreneurs” (please don’t sue me Rick Warren)  know who they are and where they’re going. They’re internally driven.

But let me ask you: how important is purpose to you? Do you have one?

What are your thoughts?

Rod’s Recommended Video: What’s Your Entrepreneurial Purpose in Life?

Mike Holmes

Mike Holmes

Mike Holmes is the author of I Shall Raise Thee Up: Ancient Principles for Lasting Greatness. He’s also a blogger that writes on business and leadership development from a Biblical perspective. When he’s not writing blogs or speaking he can be found writing bios in the third person. Check out his website/blog here. Mike is also working on his second book: “Biblical Stratgies for Marketing Success.”

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  • http://www.latarahamying.com LaTara Ham-Ying

    I love this article! For the Christian Entrepreneur it is very important to have a core purpose. We were created to glorify God and in so all that we do, in word, deed, etc must be as if we are doing it for Him; because in essence that is what we are doing.

    If we are not careful we end up glorifying the flesh by working the way society says.

    Thank you Mike, for this profound word!

    I just love reading your articles because they are refreshing, thought provoking and biblically based!

  • http://www.rodkirby.com Rod

    I couldn't agree with you more, LaTara – everything we do is “not about us.” Sure, our businesses might make some money, but that money is to bless us as well as bless others. Thanks for chiming in – I LOVE Mike's work too!

  • http://www.ginaparris.com GinaParris

    Beautiful. I admit in times past I have taken part in business simply to make money to fund my other purposes. (I often say I had to excel in sales in order to support my ministry habit.) BUT today I like to think that all the steps of my businesses have the purpose of helping people reach their God-given potential, from my marketing pieces, to my emails, to my sales conversations, to the content of my coaching calls and products. I've always loved that Steve Jobs quote. Nice job.

  • http://twitter.com/pwilsonjr Paul Wilson Jr

    Great post Michael. As Christian entrepreneurs if we don't keep our eyes on the real prize it can be easy to get distracted by chasing the wrong things, such as money, fame, bills, etc. Understanding our purpose in business is crucial because it also helps us ensure we're in the right type of business based on our individual calling. Just because a business works for one person doesn't mean it's something another should be doing.

    Paul Wilson, Jr.
    “Dream Catalyst”
    http://www.paulwilsonjr.com

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  • Jason Webb

    What a great list of blogs. I am always on the lookout for great blogs that are about home based businesses. This is one list that I am going to keep on hand.

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