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Rod & Chris

Me and My Twitter BFF

If you are following me on Twitter then you know that yesterday I was tweeting live at #BroganMemphis. That’s right, I had a front row seat to the biggest nerd-meet-up [cough - I mean, business meet-up - cough] in Memphis’ history! Speaker, author, blogger, and social media ninja, Chris Brogan was in the house delivering fantastic information on how businesses could maximize social media.

Shout Outs

Big thanks to Amy Howell [follow her if you don't already, she rocks my socks!] for inviting me, Thom Rigsby for making sure I didn’t embarrass myself, everyone who looked like their Twitter profile pic, and  Chris Brogan for sparing a moment to give us some advice in the video below.

Tweets of Wisdom

After the quick video you’ll find my tweets from the front row. I’ll also be updating my Facebook Fanpage with another video and pics so be sure to head over there once you’re done. There’s a ton of wisdom in these 35 tweets. So, bookmark this page, save it in Google Reader, and share it with a friend or two because I guarantee it’ll tickle you silly how awesome they are!

By the way, if you’d like to read other awesome tweets from yesterday’s event, type #BroganMemphis in Twitter search to get in on the conversations. Let me know if any of them hit home with you in the comments below. Enjoy!

35 Power Tweets for Social Media Success

#1. Everyone is in sells and everyone is in customer service. If you’re not powering “human business” you’ll end up unemployed.

#2. Social media can be used for awareness, lead generation, education, sales, crm, and community.

#3. 3 Major Buckets of Social Media; listening, connecting, and publishing. Spend 30 mins a day doing each 4 success.

#4. Have a media company mindset – think production, distribution, engagement, and two-way communication.

#5. Definition of “Human Business” – it’s sustainable, relationship-minded, and value-driven. (no shady marketing!)

#6. At the core of Social Media marketing is your database – grow it, feed it, and manage it with care.
listening is a HUGE human-business boom. [tap into it and make use of social media to listen!]

#7. Best way to make a sale is to “be there BEFORE the sale” – get to know people, earn trust, engage!

#8. 12:1 rule: tweet and share 12 times as much as you do about everyone else and then make your “ask”

#9. Don’t count your [blog] “views” as value at the end of the day how much you have in the cash register is what counts.

#10. Don’t use social media tool measurements, use money, number of sign-ups, and generate REAL action.

#11. Human Branding – use real names on social networks, real faces, promote others, get into conversations!

#12. Blog Advice; make sure you have real goals don’t just have a blog to “have a blog.”

#13. Blog Advice; build a content catalog, use an editorial calendar. Need help? Here’s a video http://bit.ly/2BcjB6

#14. Blogger Outreach; start making friends (genuine, friends, not based on how many followers they have)

#15. Measure social media success with tangible goals – not views, but sales and sign-ups!

#16. Human-Business Success; 30 mins of listening, 60 mins. of producing content, 30 mins of responding

#17. Social Media Marketing Success – share! “Free” is a very powerful tool.

#18. Start thinking of a mobile strategy – beyond phones as well (ipad, etc.)

#19. Affiliate Marketing is a great way to make money online. [Offer products you stand behind and don't push them!]

#20. If you’re going to start social media marketing, give yourself 3 months to get into the groove of things.

#21. Damage Control Plan – be “socially chirpy” during the good and the bad times. Response time is less than 24 hrs.

#22. Damage Plans – people who don’t have relationships with their communities won’t be as successful in controlling it.

#23. Linkedin questions and answers is really powerful, groups are amazing. [Don't discount it!]

#24. Posterous is a great tool for posting emails that come out like a blog on the other end. [Very powerful for quick posts!]

#25. Video bridges the generational gap in social media [very powerful tool 4 marketing]

#26. Apps are a real opportunity for digital publishers. Trick is to create useful content. Not just advertise.

#27. Privacy is dead because of the internet. [Win by having as much volume & value as u can]

#28. People don’t look [for services] until they have a need. Use listening tools to reach people BEFORE they need you.

#29. Best way to get companies who aren’t using social media on board is to not confuse them with the “nerd-o-logy”

#30. Twitter has changed the dynamic of how we get our news. We get real-time news faster than regular news channels.

#31. Media Company Advice: get out of the circulation game and get into the “action-game.” They have to adapt.

#32. The new value for media companies online is not subscribers but content/reader engagement. [social currency]

#33. Quick Fact: chrisbrogan starts his day by listening, reading other posts, publishing a few posts, and interacting.

#34. When sharing, share things that you really like. Not just “anything.”

#35. Don’t just “collect recipes,” open a restaurant. Put what you collect into action.

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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.