Poll: Is Traditional Marketing Dead?

by Rod in Uncategorized

Is Marketing Dead? - Image by easisell.com

According to Small Business Facts.com, 47% of small business owners use the internet to market or advertise their business. [Source: Open from American Express, 05/2006] Keep in mind that census data is collected every 10 years so I’m sure that figure has risen.

With the rise in social media marketing for small businesses I wonder if traditional marketing is still relevant for “the little guy?” You remember traditional marketing don’t you?

It included getting some business cards, designing cool fliers to post around town, securing a 30 second TV spot, and maybe even a radio spot to match. But it didn’t stop there, remember telemarketing, direct mail advertising, and the ever reliable word-of-mouth marketing?

I remember a time when you could spend thousands of dollars on an ad campaign and not even break-even from the results. Yet, with a highly targeted and planned social media marketing campaign you can generate more buzz, leads, and sales with a fraction of the cost.

Note: Want some help cooking up REAL success with social media marketing? Check out The Recipe for Social Media Sales Success.

So, let’s open this up for discussion. Is traditional marketing dead? Or is it simply transforming like a butterfly? What are YOUR thoughts? What form of marketing yields the highest return on your investment for YOUR business? Cast your vote below then log in with your Facebook, Twitter, or other [supported] account and let me know how you feel in the comments below.

P.S. - If you’d like some ideas on marketing your business without social media, check out my series, 5 Free Ways to Market Your Business.

Is Traditional Marketing (Print, TV, Direct Mail, Telemarketing, and Radio) Dead?

No! (50%, 11 Votes)
Yes! (27%, 6 Votes)
Maybe . . . (23%, 0 Votes)

Total Voters: 22

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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.

jaythedesignguy

The key is integrating social media into your other traditional communications, so “no” it's not DEAD… just the wimpy kid in the back of the class that you need in your lab group to get the A on the project. Social Media is the quarterback JOCK who is getting all the attention, but in the end he needs the wimp to make the grade.
http://www.rodkirby.com Rod

Lol, love the analogies, Jay. I believe you've got a great point – traditional ways of marketing or not, it all works toward the same goal. I think there's a place (and budget) for traditional marketing and social media is great for amplifiying (building the brand) the message.
http://www.callboxinc.com Mari Cole

But are marketers using technology at the expense of marketing basics? Not having a call to action, regardless of the number of click throughs, is a problem for those of us who have been around long enough to care about the basics!
http://www.rodkirby.com Rod

oooo . . . I see your point, Mari. I think a lot of “new age” marketers forget such “old school” techniques like that. I believe that social media should enhance your marketing not BE your marketing.
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