4 Steps to Social Media Marketing Success

Social media marketing is more than simply having a blog, Facebook fan page, and blurbing out your latest products on Twitter. It’s about building and nurturing relationships and community beyond your brand.

I’ve talked a lot about maximizing social media to market your business on this blog, but I’ve never given you a “sequence of events” before like I have in this series. If you’re a small business owner or serial entrepreneur here’s what you have to do in order to be successful in social media marketing;

Step 1: Build a Web Presence for Your Business

Having a web presence is defined as having an Internet footprint. It’s more than just having a website where people can read about your company, see your services, and order from you. It’s how a person finds, follows, and fellowships (connects) with you online.

Step 2: Build a Brand for Your Business

Social media marketing gives your business the opportunity to carve out a unique niche across the web. How are you going to represent yourself, business, services, or products? What image, feeling, or emotion do you want to convey whenever someone thinks about you and your business? This is the basis for branding. In this short clip I’ll show you the 5 elements to building a brand for your business.

Watch Video . . .

Step 3: Build a Marketing Base for Your Business

You’ve got to build a base which will become the foundation for your business’s success. Think of having a base as the same as having a marketing list. However, instead of a random list of people who don’t know you, you’ve got a list of people who trust and want to buy from you.

So, how do you build a market base for your business? Let’s start with your blog and email then work our way down to social networking sites.

Step 4: Ask for the Sale

When it comes to social media marketing many entrepreneurs either;

Ask for the sale too often – Aggressively pitching a product or service over social networks.
Don’t ask for the sale the right way – Come across as “pitchy,” forced, or non-caring.
or,
Are too scared to ask for the sale – Constantly giving but scared their market base will rebel against them if they offer a product or service.

Hopefully, after this post, you’ll be empowered to ask for the sale and never again fall into one of those three categories.

Series Wrap-Up

I hope you’ve enjoyed reading this series as much as I have putting it together. I would love to get your feedback on it in the comments below. Over the weekend I’m going to work on producing an audio book based on this series so you’ll have access to all of it whenever you want it.

Call to Action

If the series has your spirit stirred, fired up, and ready to take your business to the next level contact me for help! I’m launching new services next week that will help entrepreneurs, small businesses, bloggers, and anyone else that wants to take advantage of social media marketing. Here’s a sneak peak at what’s coming next week;

Web Presence Building Services

Domain name registration
Web hosting
WP (WordPress) blog set-up (theme customization, plugin installation, blog logo design)
And more!

Brand Building Services

Custom logo design
Business card design
Custom Twitter background design
Facebook Fan Page customization
And more!

Market Base Building Services

Twitter updating (unique content) & follower build-up
Facebook fan page custom content & fan build-up
Custom newsletter content creation
Custom blog content creation
Video production services (includes shooting, editing, effects, etc.)
And more!

If you see a service offered that meets your need, please, use my contact form and let me help you take your business to the next level! I’ll reveal pricing and other details next week, but, contact me today if you want a project quoted.

Rod

P.S. – Subscribe to my “Success Tips!” newsletter for a special one-time introductory offer that will go out next week! I’ll also offer discounts and other freebies through the newsletter periodically as well.

P.P.S. – If you’re a “do-it-yourself-er” and don’t need the services mentioned above but still want to learn how to maximize social media for your business, contact me! I offer success coaching, consulting, and training at unbeatable prices. Sessions can be held over the phone, via Skype, or even in person no matter where you live in the U.S.! (That’s right, I can come to you and be your personal coach for the day! It’s cheaper than you think . . . trust me!)

Disclaimer: We will never share your email address with anyone, period.

About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.