This is a guest post by Mike Holmes and will be continued by Rod Kirby in next week’s installment.
Entrepreneur’s can learn a lot from Barack Obama when it comes to marketing their businesses.
Was it because AdAge named him Marketer of the Year?
No…
Was it because he raised $639 million in campaign contributions, nearly doubling McCain’s $335 million?
No…
Was it the way he used Web 2.0 to galvanize and speak to thousands?
No…
What was it then?!
Easy… his follow up strategy.
What??
Nobody can dispute it: he ran a phenomenal campaign!! He literally transformed that six letter word: CHANGE. He had millions of volunteers–and, during his campaign, those volunteers received text messages and emails from him on a regular basis.
But then he won.
Now what?
He could’ve done like most political campaigns: “Thanks for the memories.” “Thanks for your support.” “Wham-bam-thank-you-ma’am…you really helped ME a lot!” But he didn’t do that. Instead, he keeps in contact through his website and maintains those forged relationships. He hears his supporters voices, concerns, and ideas. They still have their leader and he his followers. So when it comes time for re-election he won’t have any trouble drumming up support!!
Take Care of Your Supporters
One day Jesus was met by thousands of people–He taught them, healed them, and welcomed them. After a while He “called His disciples to Him and said, ‘I have compassion for these people; they have already been with Me three days and have nothing to eat. I do not want to send them away hungry, or they may collapse on the way.’” [1]
If Jesus were like most marketers, He would’ve said, “Well thank you everybody for supporting Me; I hope you guys get home safe…ummm…I’m pretty much done here…you guys’ve helped a lot. Thanks!” Instead of that, He fed them with seven loaves and a few fish. And after “they all ate and were satisfied.” [2]
Take care of supporters!
Don’t just use them and throw them away! Keep in contact, hear their opinions, listen to their ideas, receive their feedback, and etc. Don’t send them away hungry lest they “collapse on the way.”
What do you think?
- Matthew 15:32 (New International Version)
- Matthew 15:37 (New International Version)
Mike Holmes is the author of I Shall Raise Thee Up: Ancient Principles for Lasting Greatness. He’s also a blogger that writes on business and leadership development from a Biblical perspective. When he’s not writing blogs or speaking he can be found writing bios in the third person. Check out his website/blog here. Mike is also working on his second book: “Biblical Stratgies for Marketing Success.”













