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5 Power Tips for Growing Your Business on Twitter

Business Twitter Birds

Can you imagine setting up a booth at a convention where everyone gives you their business without having to make a single sales pitch? That’s the potential power of social media. It removes the mystery, hesitancy, and coldness of marketing and creates relationships where none existed before.

Many of you know how much of a Twitter-holic I am, but do you really understand why? It’s not because “it’s what’s hot right now” and I certainly don’t use it just to let people know “what I’m doing.”

It’s a conversation starter and engagement platform. By interacting on Twitter I generate targeted traffic to my website, quality business leads, and build relationships for life. Below you’ll find some ways you can do the same for your business.

5 Tips for Growing Your Business on Twitter

  • Share High-Quality Links - the key to attracting targeted followers is to share information, news, and articles consistently. People are always searching for things on Twitter. If you can point them to a reliable source of information then you’ll become valuable in their eyes. The higher your value the greater chance you have at being retweeted and shared with their followers.
  • Offer Advice to Newcomers - Whenever someone tweets, “Please welcome so-and-so to twitter” I immediately jump, introduce myself, and offer an article from my site that can help them get started with Twitter. Doing so positions you as “the go to” person that they’ll refer to when they need help. It’ll also start the basis of a solid follower relationship that will transform into site traffic.
  • Share quotes and Retweet often - If you don’t know what to tweet find something good someone else has said and share that. Find quotes that enhance your brand’s theme or image. You can’t go wrong quoting the wisdom of others and you’re 10 times more likely to get retweeted as well.
  • Start a Hashtag - “#Hashtags” allow people on Twitter to find and track conversations. Some examples are, #FollowFriday, #MusicMonday, etc. Create one unique to your brand and get people involved on your website and Twitter. Mine is #Successtip, where I share inspirational quotes. This keeps your message and brand consistent and easy to follow.
  • Ask After Serving - remember to share more than you plug your website, product, or service. The last thing people want to do is engage with a salesman or woman. However, once you’ve shared over 50% of your tweets, feel free to throw out a link or promotional message about your business or website. This is the essence of social networking for business.

Follow these tips and you’ll grow your following in no time. The best part of all, they’ll want to know what else you have to offer or how you can help them in someway. It’s a win-win for all and you didn’t even have to make a sales pitch. If you’re new to Twitter or want some more power-tips, read my article, “Are you a Twitter Newbie or Power User?”

How do you grow YOUR business on Twitter? Share your thoughts – and your Twitter handle (so others can follow you) in the comments below.

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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.

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How to Brand Your Small Business

Published on December 8, 2011 by in Business Success

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How to Brand Your Small Business
Brand Consistency

How Consistent is Your Brand?

Whether you own a small business or a large corporation, the key to success in business is branding. Branding sets you apart from your competitors and it helps your prospects and clients come to know your company. So it is very important that you put a great deal of effort into learning how to brand your business or company.

What exactly is  branding and how can you create a successful branding strategy? Let’s find out!

Definition of Branding

Branding is one of a company’s most valuable assets. Essentially, it is the company’s reputation. It is how your customers portray you and it is how you will become memorable; allowing loyal customers to refer you to other potential customers. When you look at the top brands out there, whether we talk about Coca Cola, Apple, Nike or Ikea, all of these companies use branding as a powerful tool to attract their clients and keep them asking for more.

There are many different parts to your brand, including;

  • Your logo,
  • The connections you make with customers,
  • Your customer service,
  • The affordability of your prices,
  • The quality of your services/products,
  • and any other aspect of your business that will affect how your customers portray your business.

How to brand Your Company

Now that we know the branding definition, we can discuss how to brand your business. Branding begins with understanding your core values. Do you want your business to be known for its honesty, client satisfaction, and integrity? Or perhaps you want it to be known for its high quality products at great prices? Whatever the case, you need to determine your core values before you can communicate them to your audience.

Speaking of your audience – do you know who your audience is? Your target audience will be the key to your success so it is important that you pinpoint who they are. Once you have determined who your target audience is, you can conduct research to learn what they like, where they shop, and what types of websites they use. It is only once you know this essential information that you can successfully market towards the customers who are going to make you the most money.

When learning how to brand a company, you not only need to know who your target audience is, but you must also know how to connect with them. In order to attract a following, you must appeal to your audience on an emotional level, develop a clear message that will become relevant to them, and set yourself apart from your competitors by offering something unique (low prices, high quality products, unique services, etc.).

In sum, we can state the branding definition as the reputation of your company. It is everything that your company does to create a name for itself.  If you offer excellent customer service, high quality products or services, and create strong connections with your customers, you will quickly establish a positive brand for your business.

If, on the other hand, you are dishonest, do not offer good service, and sell low quality products, your brand will be associated with a negative name and you will lose potential customers quickly. Develop a smart brand strategy for your business or company so that you can create a positive name for your business, gaining loyal customers each step of the way!

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About the Author

Silvia PencakSilvia Pencak, also known as Magnetic Silvia around the social web, is a Brand Strategist specializing in small business online branding. You can connect with her at her blog, Magnetic Look. com.

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How to Use Facebook’s New Subscribe Button for Better Social Media Marketing
Facebook Subscribe Button

Facebook Subscribe Button

This guest post is by Richard Byrd of Church Brand Architects.

Over the last few weeks Facebook has been introducing a bunch of new features. My favorite feature to date has been the new Subscribe Button.

What is it?

The subscribe button has 2 specific functions;

1. It allows you to control the streams of people you have friended and vice versa – your friends can control what they see from you.

2. It allows people you have not friended the opportunity to see your “public status updates”. Think of this as the Follow button on Twitter or circles on Google +.

The purpose of the Facebook Subscribe button, is that now anyone on the Facebook platform, all 800 million people, can subscribe to your public updates. Although that sounds scary it is nothing new. As anyone could always see your public updates, the subscribe button now allows then a steady access to those updates. Almost like a personal RSS Feed or subscribing to one’s blog posts.

How Do You Get It?

First you have to enable the feature on your profile. After you have enabled this function your friends will have the option of clicking your subscribe button to receive your public updates.

facebook subscribe button

What Does it Mean to YOU?

If you are a Business or brand then FaceBook has specifically told you to open a Page. But if you are the brand, then, now you have some options. Especially with the use of smart lists and the upgraded list features, which we will cover in a subsequent post.

The subscribe button is a hybrid of the business page and the personal profile. It is designed for “celebrity/personalities” persons, or more specifically those people who are “the brand”, i.e. Real Estate Agents, Consultants, Pastors, etc.

Subscribe gives you the ability to lock down personal information, while allowing you to share information with a broader group of people, all from the same profile. In essence you can now mix your “business” and “personal” personas on the same page.

What’s the Difference Between Facebook’s Subscribe Button and Business Pages?

According to Facebook:

Pages have advanced marketing features for managing your brand or business on Facebook. Pages can be maintained by multiple people on your team, have insights to understand who your fans are, and can target posts by language and location (e.g., tell only fans in New York about your show there). Pages can also be promoted with Facebook Ads and Sponsored Stories.

Profiles with subscribe are ideal if you want to personally connect with friends, family and other people who are interested in you. It’s fun to receive updates from friends and others that you want to subscribe to, and it’s easy to publish to your subscribers on the go. Anyone who subscribes to your profile can receive your public posts in their News Feed.

Here’s a brief breakdown to illustrate the differences.

In a nutshell

If you are a brand or you consult people who are brand personalities the profile with subscribers will definitely benefit you. We have several clients that have maxed the 5000 limit and we have been pushing people into the Fan Page. The subscribe button gives us the option of not opening another Fan Page and still continuing to build brand awareness through the personal profile.

There will however be some of your clients, where having analytics is important. In those a cases, you will have to go with the Facebook Page. Also another consideration, is whether you are using a team for social marketing management. You will have to use a Page, as the profile does not allow for separate login and multiple administrators.

Here is a quick video review of the subscribe button.

What do you think of Facebook’s changes as of late? Are they good for business or just confusing things a bit more? Let us know in the comments how you plan on using the Subscribe button in your marketing efforts.

About the Author

Richard ByrdRichard Byrd is the Managing Partner of The RSM Agency – specializing in urban church marketing. He can be reached on his blog – Church Brand Architects.

 

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How to Add Social Media into Your Traditional Marketing Mix
Add Social Media to Your Marketing Mix

Add Social Media to Your Marketing Mix

A year or two after I dropped out of college I started a business designing logos, fliers, and developing website templates for small business owners. I can remember walking around my neighborhood, from business to business, trying to sell my services. I passed out fliers, business cards, and made cold-calls from old business cards I collected. However, I generated  very few leads from my efforts and only scored sales from close friends and family.

Since then, I still pass out business cards and the occasional flier, but I also add social media to my traditional marketing efforts. As a matter of fact, I would happily say that 85% of my sales leads are generated online and the other 15% are referrals from friends and family.

It doesn’t matter how big or small your marketing budget is, social media is a great medium for building your marketing platform and generating sales. If you’re running television, print, or other traditional marketing campaigns, adding social media into your traditional marketing mix can grow your profits exponentially.

Here are 3 huge tips for incorporating social media into your current marketing plan;

Do Market Research

Every year I issue a general marketing survey to my blog readers, Twitter, and Facebook networks. And every year I’m amazed at the amount of feedback I get and the ideas I receive on how best to serve my target market.

In your survey ask for information such as;

  • Annual house-hold income,
  • Education level,
  • Profession,
  • What social sites they frequently visit,
  • What problems do they currently face,
  • Which of your products or services helps them solve those problems, and
  • Ask for an email address for future marketing campaigns.
How do you get people to give up so much personal information? Offer a free gift such as an e-book, special report, or coupon that they can easily download once they’ve completed your survey. Steer clear of asking for deeply personal info such as race, ethnicity, political, or religious affiliations.

Build Your Marketing Email List

One thing about social media is you don’t want to enter the space with a “pitch.” The best way to utilize it is to “give in order to get.” If you consistently give useful information, share your best advice, and engage with your social networks you will have earned the right to ask for something in return. Why not ask for prospects to join your mailing list?

Your email list is the most powerful weapon you have against competitors and lack of sales. You could easily buy a marketing list with the names and addresses of people who you don’t know, for thousands of dollars. Or, you can build your own base from people you’ve built a relationship with, who engage with your brand, and have an interest in your products and services.

Here are a few tips on how to do it;

  • Offer a free gift, e-book, or other info-product on your blog for people to sign-up to your mailing list
  • Add an email sign-up form on your Facebook page. Here are a few tutorials from major email marketing service providers to show you how to do it from within each; AweberConstant ContactiContactMailchimp, and Campaign Monitor
  • Create an E-Book based on your top blog posts, offer it for free, and require an email address to download it.
  • Start a contest that requires entrants to give you an email address to enter.
To get a better idea of how to start your email marketing list (or take it to the next level if you already have one) watch this video I shot from the 2010 Small Biz Technology Tour in D.C. It features Melinda “SmallBizLady” Emerson talking about how she captures email addresses for her business.

Start a Facebook Ad Campaign

With a network of over 800 million people, Facebook is positioning itself to be a lucrative marketing platform just like print and television ads. With their recent news of giving away $10 million dollars in free advertising, it shouldn’t be any surprise that they just might succeed with that notion.

With your Facebook ad campaign start by;

  • Creating a free Facebook page and start an “outstation” for your marketing efforts. This should be a hub where Facebookers get to know your brand, receive valuable discounts, and engage with your company.
  • Build “Likes” of your page by promoting it on other social networks, your blog, and company website.
  • Use Facebook’s social plugins to generate engagement and sharing of your blog posts.
  • Set a budget for Facebook ads and target people by their likes & interests, gender, location, and more. The best part about ads is you only pay for what’s in your budget. So, if you set a budget of $100 and that generates 1000 new likes to your page, that’s all you spend.
Note: Here is the official Facebook for Business page to help get you started with advertising on the social network.

Bonus Tips!

  • Include your top blog posts, Facebook page link, or an Introductory Youtube video in your email signature
  • Add links to your social networks, your e-book download, or a welcome video onto the back of your business card
  • Mention how customers can connect with you online on your business voice-mail
  • Create a special page on your blog that visitors from your Twitter profile page are sent to – offer them links to your best advice, get them to sign-up for your email list, and more!

The return on investment with social media is tremendous if you play your cards right. The key is to always give more than you ask and you’ll always get more than you dreamed. What ways are you incorporating social media into your traditional marketing plan? Share your thoughts in the comments section below.

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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.

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9
The Entrepreneur’s Guide to Awesome Social Media Etiquette

Have you shamed yourself online?

Social media is proving to be very powerful for small businesses and entrepreneurs around the world. There’s no denying its scope, scale, and reach into the conversations people are having about your business, products, or services online.

But, keep this in mind;

“You can build an online community using any platform, however, it only takes one negative word, comment, or foolish behavior to bring it all down.”

Can You Help Me Get my Foot Out of My Mouth?

I used to converse, frequently, with a high profile online magazine editor in my early days on Twitter. I really enjoyed sharing his links, quotes, and content. His wife had a Twitter profile too, began following me, and we started “Twittering” as well.

One day, I shared one his quotes and his wife replied (to me) with a funny remark. I retweeted that remark and added his Twitter handle so he could see it (thinking that he would get a kick out of it). Moments later I received a private message from him demanding that I never forward messages from his ex-wife ever again, that she was insane, and I shouldn’t have been chatting with her in the first place.

I immediately apologized and swore off chatting with his ex-wife. He replied and told me not to fret, because it was impossible for me to have known the details of their situation. But, I was definitely shocked and that episode definitely hampered our social relationship.

My Lesson Learned

What happened to me happens when you get too comfortable with people on social networking platforms. Remember, social media might be like a cocktail party, with everyone talking and networking, but don’t be that guy (or gal) that’s had too much to drink!

So, how can you learn from my story and exercise good social media etiquette?

First, Check Your Social Behavior

Behavior

Check Your Behavior!

Remember what mama used to say? If you don’t have anything good to say then don’t say it at all! This rule applies online as well – doubly so, if you’re using social media to promote your business.

Keep these tips in mind the next time you’re sending private or public Twitter & Facebook messages;

  • Don’t ever use derogatory language, curse words, or negative slang terminology online [unless, it's a part of your brand and your community expects you too].
  • Remember that in the world of social media marketing “everything you say can and will be used against you,” so check yourself before you wreck yourself!
  • Keep personal conversations to direct messages and emails . . . never make them public.
  • It’s common sense, but there’s enough racism going on in the world, leave racially charged comments where they belong . . . in the garbage.
  • Fellas, when chatting with the ladies, leave pick-up lines, sexual suggestions, and other “jackass” comments at home.
  • Keep your behavior professional at all times and you won’t have anything to worry about!

Second, Make Sure Your Image is Wrinkle and Spot Free

Check Your Image!

Check Your Image!

Any marketing guy will tell you, how you appear to people will determine their perception of you. With that in mind, make sure that you project the image that you want to present to people at all times. Here are a few tips on how;

  • Delete your Myspace page. Myspace is for tweens and boy bands . . . which one are you?
  • Untag  your yourself from pictures your friends posted of you on Facebook (remember, pictures your friends tag you in appear in their profile as well as yours).
  • If the above is true, ask said friends to delete those pictures if they’re embarrassing party pics.
  • No one’s perfect, but, for my Christian entrepreneurs, don’t parade around in Christian clothing unless you’re going to wear them to work, home, and back again. Nuff said.

Third, Put Your Integrity and Ethics Before Everything Else

Take the Moral High Road

Take the Moral High Road

Your integrity determines what you will stand for and your ethics determines how you will treat others. One cannot exist without the other and both will help to build your online credibility. There are a few things, concerning both, that you should keep in mind;

  • Do what you say you’re going to do. No body wants to connect with someone who is consistently inconsistent…
  • Don’t do or say things that other people do and say, just because “they’re a thought leader.” Just be your own genuine self.
  • And, finally, treat others the way you want to be treated. Is that so hard?

Social media is a very powerful tool for building relationships, but it can be a powerful weapon for destroying them as well. But, not for you! Why? Because you now know the secrets of awesome social media etiquette!

What kinds of negative things have you seen people do across social media? Have you ever had an experience like the one I had with the high profile magazine editor? What ways do you check your behavior online? Share your story in the comments section below.

 

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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.

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5
Top 3 Reasons YOUR Business Needs a Self-Hosted WordPress Blog
Wordpress

Is your business blog hosted or self-hosted?

On March 3, 2011 the popular blogging service, WordPress.com suffered a distributed denial-of-service attack (DDOS), the largest in the company’s history.

For the uninitiated, a DDOS attack floods a web server with so many data requests that it shuts it down – essentially crashing over 18 million hosted blogs.

Casual bloggers, major media outlets [such as the Financial Post and Techcrunch], small business owners, and entrepreneurs, and others were in the dark for hours.

WordPress.com is Automattic’s [the company behind the WordPress software] free blog hosting solution. WordPress.org [which makes the WordPress software available to be installed on your own server] was not affected.

Last Wednesday’s cyber attack was just another reason why entrepreneurs should self-host their blogs.

For small businesses, groups, organizations, and entrepreneurs that want to project a professional image a self-hosted blog is worth the investment.

How does a hosted blog [like Blogger, Typepad, or WordPress.com] differ from a self-hosted blog?

  • Better Security – as mentioned above, your blog won’t suffer like the 18 million users that had connectivity issues from one major cyber attack.
    - If you’re using WordPress for your self-hosted blog, download the WP Security Scan plugin to detect where your blog is vulnerable and what corrective actions to take.
    - Don’t forget to install the latest version of WordPress for up-to-date security patches from Automattic.
  • Better Profitability – Did you know if you have a hosted blog from WordPress.com the only money you can make online, with your blog, are from donations? Self-hosting gives you more flexibility in how you can profit from your blog.
    - Download the Easy Adsense plugin to make managing your Google adsense code easy!
  • Better Control - Don’t like the way your blog looks? Want to add some extra functionality? Self-hosting makes it easy with plugins for WordPress! [Of which there are over 13,000 of them!]
    - Check out the WordPress Plugin Directory and browse until your eyes pop out of your sockets!

What do you need to “go self-hosted?”

  • Register a domain name [make it something short, sweet, to the point, and easy to remember]
  • Find a great web host [I recommend Fused Network, they've been hosting this blog since I launched it in June of 2009!]
  • Install WordPress [I'm a WP fan boy - if you haven't noticed - and to me, it's just the best blogging platform that continues to get better every year!]
  • Find a unique WordPress theme for your business blog [The Success Center runs on "The Station" theme from Woothemes. You'll get nothing short of awesome-sauce from the Woothemes crew!]
  • Customize your theme, add your plugins, and start blogging! [Check out the "Take Your Blog to the Next Level" section of The Best Of page for tips!]

Moving from WordPress.com to a self-hosted WordPress blog? Follow these instructions!

Step 1 – Log into your WordPress.com dashboard.

Step 2 – Navigate to the Tools section in your sidebar

Tools

Step 3 – Click Export

Export

Step 4 – On the export page you’ll be able to select what you want to export such as images, pages, posts, etc. Select what you want and click the Download Export File button at the bottom. This will create a WordPress XML file – save this on your computer.

Export Options

Step 5 – Log into your self-hosted WordPress account, navigate to the import link from the tools section, and upload the WordPress XML file. Now you’ll have all your previous posts, pages, and etc from your self-hosted blog!

Warning: Results may vary depending on the theme installed on your self-hosted WordPress blog.

So, is it REALLY worth it to self-host your blog?

Absolutely!

Better security features, better profit opportunities, control, and customization are just the tip of the ice berg. Don’t forget that you’re also able to create a scalable online destination for your customers, fans, and community. That alone makes self-hosting invaluable in today’s digital marketplace.

Does your business have a hosted or self-hosted blog? What lessons have you learned in developing it? Share your story, comments, or concerns below.

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Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.

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3
Five Ways to Build Credibility and Influence Online

This article comes from Tai Goodwin of taigoodwin.com;

Team

Are You an Influencer Online?

“If you build it, they will come.”

– Remember that line from Field of Dreams?

For some people, this popular line is the foundation of their online marketing strategy. You’ve built a website or even better a blog, and jumped on Facebook, Twitter, and LinkedIn – the “social media trifecta”. If you’ve made it that far, fantastic – it’s a great start. But the real power of online marketing comes from being credible and having the ability to influence.

Your online influence is the power you have to affect others. The more influence you have, the more you can lead people to your services, products, events, affiliate offers, etc… Ultimately you can influence their decision to buy.

Tightly bound to your influence is your credibility: the depth that people will follow you to depends on how credible you are. Neither influence nor credibility can be built overnight or after a single interaction. Establishing your credibility and increasing your online influence require strategic planning, commitment and perseverance.

Here are five ways to build your credibility and influence online:

#1 -Create a strong, consistent brand personality

Your influence and credibility are affected by your personality. The stronger your personal brand and identity, the more power you will have to influence your followers. Actually, the stronger your personal brand, the more followers you’ll have. If you don’t have a strong personal brand, spend time cultivating one. And make sure your authentic personality comes through. Just like in face-to-face connections, never try to be someone you are not. Every communication including email messages, autoresponders, social networking, marketing messages and content should be consistent with your brand personality.

#2 -Get involved and help others get involved

There’s no way to boost your online influence if you don’t get involved online. In addition to publishing content on your blog and responding to comments, participate in social networking. Social networking is a powerful way to boost your online influence. Use it to share your opinions, and offer advice, information and ideas. Ask questions and contribute to conversations. Comment on blogs, participate in industry forums. Join social networking sites and interact. The more involved you are online, the more influence you’ll have.

#3 -Create success by association

Your credibility and influence can be enhanced ( or devalued) by the people in your network. You know the saying, “birds of a feather, flock together.” Well if the people in your circle are seen as credible, then you will be seen as credible as well. The reverse is true as well – associating with business owners with questionable credibility can hurt your reputation online and off.

#4 -Publish

Publishing content increases both your credibility and influence. Content includes e-books, reports, videos, articles, etc… Providing valuable free content on a regular basis helps establish the trust that will help your audience feel confident about the products and services you recommend.  The more you publish, the more people will recognize you as an expert. Remember too that publishing extends beyond what you create online – one marketing expert goes as far to say that having a book is like having a supersized business card. The more relevant and valuable your content, the more likely you are to be perceived as credible. And the more credible you are, the more influence you will earn.

#5 -Teach and share

There’s no value to being the best at what you do or having the most amazing content if no one else knows about it. When you share your knowledge you gain influence. There are opportunities to teach and share in both off-line and online communities. You can give talks, interviews and speeches to targeted groups in need of your knowledge. Or host your own workshops and seminars. By sharing what you know, you establish credibility as someone who knows a lot about your industry.
  • Quick Tip: Make sure the online community is aware of your offline engagements. Tell others where and when you’ll be speaking. Motivate them to participate and spread the word. The larger your community, the more influence you’ll have.

Building your credibility and influence online requires a strategic plan that you implement over time. Create and communicate your brand personality. Publish and get involved. Share your knowledge and experience with others and become an active participant online. And connect with others influencers. Put yourself out there as a credible expert and others will follow.

Remember: always use your influence and credibility for good (not evil).  If you mislead your audience, you’ll lose their trust. You will also lose any influence you have earned and it’ll be difficult to regain it.

Before you go, add to the list by leaving a comment: what ways have you built credibility and influence in your industry or niche? And what blunders have you seen online that have ruined credibility and influence?

About the Author

Tai Goodwin

Tai Goodwin

Tai Goodwin is a career coach and social media manager who helps clients transition from employee to entrepreneur. She is the co-host of #SmallBizChat on Twitter and Your First 20 Clients on BlogTalk Radio.  A tech savvy blogger and working mom you can find her online at www.TaiGoodwin.com.

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0
Weekend Reading – Great Content for Saturday the 29th!
weekend

Need Something to Do Over the Weekend?

Welcome to another edition of, “Weekend Reading!” In this weekly segment I’ll share some of the best content I can find to help you take your business to the next level.

This list is in no way all encompassing, so please, feel free to add your own links to good stuff in the comments section below!

Note: Links to affiliate programs, sales pages, or other spam will be deleted. So, don’t bother. We want good stuff that’s fun, inspiring, educational, or is going to teach ways to make money!

Enjoy the articles!

Best of The Success Center Article of the Week:

35 Keys to Social Media Success by Chris Brogan

Weekend Reading List

10 Strategies for Finding Quality Time to Produce Content

10 Fascinating Facts About E-mail

5 Strategies Startup Leaders Can Learn From Mayor Cory Booker

Hyper Alerts – New Facebook Fan Page Notifaction Alert Tool

The social media approach that nobody wants to hear

The Best WordPress Plug-Ins For Business

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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.

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13
5 Ways to Build Reader Engagement for Your Blog Posts with Linkedin
Linkedin

Linkedin 4 Blogging?

We all know the power of LinkedIn. It’s used to:

  • Build a network
  • Further a career
  • Be seen as an expert
  • Raise funding
  • Acquire new customers
  • Find answers to business questions

And though I have used it for some of these reasons…I recently found out the opportunities it held for my blog. I have seen first hand how I was able to generate an average of 50 comments per post.

I kid you not.

So in this post, against my better judgement,  I’m going to step-by-step instructions on how to build engagement and conversation around your posts.

Disclaimer: though what I’m about to share with you will bring shares and views it may not bring actual comments to your post. The comments will be reserved for the groups that you’re in. People will make most of their comments in the group…not on the blog posts. I hope you’re not too choosy about WHERE they comment.

So here they are…the steps:

Find the Right Group

This of course depends on your expertise. For instance my blog deals with Biblical Strategies for Startups so some of the groups I use are:

  • Small Biz Nation
  • Startups and Entrepreneurs Get Funded
  • Christian Business Leaders Network
  • Lead Change Group

Remember: pick the group based on your expertise.

Start Small Talk

If there’s anything we’ve learned over the years with social media: you have to GIVE in order to GET. Comment on other posts, join in conversations, and interact with members. You don’t just go into a building, look at everyone, and shout, “Hey everyone!! Look at me!!” They’ll look at you…but probably not the way you want.

Focus on Your Content AND the Title

Though great content is the backbone…a lot can said for great titles (or headlines). When I looked at the most UNPOPULAR blog discussions in my group these were some of the titles:

  • Purposeful Leadership: Thoughtful Thanksgiving
  • LinkedIn to Business: Talk Amongst Yourselves
  • Project Managers Must Fight for Time to do Things Right
  • Helpful Article on B2B Marketing
  • Celebrating a Sadness

Yeah…I know…riveting titles huh? Makes you want to stop what you’re doing to read them?

Not!

The funny thing is…those are probably some great and insightful articles…but without a catchy title…who wants to read them?

The articles I’ve had the the most success with were:

Make the headlines sticky!!

Share Your Stuff and Fan the Flames

Once you have the content ready with a sticky headline its time to share it. An easy way to share your stuff through multiple social sites is by using the Share-a-holic plugin. It is awesome!

Once you shared the post and start to get comments…jump on them immediately!! One mistake I used to make with my earlier posts was not getting in on the great conversations people were having about my posts. By getting in on the conversation you are fanning the flame for viral exposure.

Reply to each comment, answer each question, and fan the flames!

Use the comments to Make Another Post

I did this recently with two guest posts. I wrote a guest post entitled How One Man’s Purpose Turned Apple into a Powerhouse. The post went nuts on LinkedIn and brought dozens of comments (many from some very high profile people–including the CEO of a Fortune 500 company and a best-selling author). I then used their comments (with their permission of course) from that post for another guest post entitled How Important is Purpose to a Startup. Their comments not only added huge credibility…they helped in getting that post to go even further!

There you have it! My 5 step strategy to build engagement…is there anything I missed?

What do you think?

About the Author

Mike Holmes

Mike Holmes

Bio: Michael G. Holmes is an author, speaker, blogger, and internet entrepreneur. His books include I Shall Raise Thee Up: Ancient Principles for Lasting Greatness, What Steve Jobs Could Teach Gen Y Startups, and What Steve Jobs Could Teach Christian Entrepreneurs. When he’s not eating Chipotle burritos or screaming at fighting matches he can be found teaching Biblical Strategies for Startups on his blog.

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VIDEO: Reporting from the 2010 Small Business Technology Tour!
Washington D.C.

Live from Washington D.C.

Social media can only take your business so far unless you actually get out and meet the people you’re connecting with online. That’s exactly what I did last Friday in Washington D.C., for a stop on the Small Business Technology Tour. The tour was produced by the good folks at smallbiztechnology.com. It’s a series of conferences, panels, and discussions on how small businesses can maximize technology in today’s society.

I had the opportunity to meet some powerful social media influencers, including; @ramonray, @SmallBizLady, @techTherapist, @BSilver, and more!

The tour finishes up tomorrow in Atlanta, GA so register today if you’re going to be in the area. You definitely won’t want to miss it.

Today, I’m proud to present to you, 3 complete episodes of The Big Business Show. That’s right, 3!

Walt Rivenbark

Episode #1: The first is a collection of highlights from the conference with tons of great advice on how you can make money online, maximize mobile apps for your business, and more. The show is embedded below [Runtime: 5:09]

Jennifer Shaheen

Episode #2: The second is my complete interview with Jennifer Shaheen aka The Tech Therapist. Jennifer outlines how to drive traffic to your blog, her social media marketing trade secrets, and more. Jennifer’s interview is exclusive to my Facebook Fans ONLY so head over to my page, like it, watch the video, and enjoy [Runtime: 2:51]!

Melinda EmersonEpisode #3: The last episode comes from the “SmallBizLady” herself, Mrs. Melinda Emerson. Melinda shares some really deep insight into how she converts web traffic into sales from her myriad of products. I’m going to debut Melinda’s video via The Big Business Show’s official Twitter account ONLY! So follow me there to get your V.I.P. pass into this awesome discussion [Runtime: 3:18].

Note: The Facebook and Twitter delivered videos will be exclusive to those platforms all week. They will be added to The Big Business Show’s iTunes podcast channel next week. I’m also going to add an exclusive interview with AT&T’s Walt Rivenbark who shares some awesome tools for taking your business mobile. This will be added to the iTunes channel next week too, so subscribe now in order to get it!

I’d love to get your feedback on today’s episode in the comments below. Let me know if you love it, hate it, or any ideas you have for future episodes. Enjoy the show!

Problems seeing this video? Watch it on Vimeo instead!


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About The Author

Rod Kirby

Rod Kirby helps entrepreneurs, small business owners, and organizations take advantage of social media marketing and new media through his company, Kirby Enterprises. Follow Rod on Twitter here.

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