Are Your a Master Marketer like Obama?

This is a guest post by Mike Holmes and will be continued by Rod Kirby in next week’s installment.

Entrepreneur’s can learn a lot from Barack Obama when it comes to marketing their businesses.

Was it because AdAge named him Marketer of the Year?

No…

Was it because he raised $639 million in campaign contributions, nearly doubling McCain’s $335 million?

No…

Was it the way he used Web 2.0 to galvanize and speak to thousands?

No…

What was it then?!

Easy… his follow up strategy.

What??

Nobody can dispute it: he ran a phenomenal campaign!! He literally transformed that six letter word: CHANGE. He had millions of volunteers–and, during his campaign, those volunteers received text messages and emails from him on a regular basis.

But then he won.

Now what?

He could’ve done like most political campaigns: “Thanks for the memories.” “Thanks for your support.” “Wham-bam-thank-you-ma’am…you really helped ME a lot!” But he didn’t do that. Instead, he keeps in contact through his website and maintains those forged relationships. He hears his supporters voices, concerns, and ideas. They still have their leader and he his followers. So when it comes time for re-election he won’t have any trouble drumming up support!!

Take Care of Your Supporters

One day Jesus was met by thousands of people–He taught them,  healed them, and welcomed them. After a while He “called His disciples to Him and said, ‘I have compassion for these people; they have already been with Me three days and have nothing to eat. I do not want to send them away hungry, or they may collapse on the way.’” [1]

If Jesus were like most marketers, He would’ve said, “Well thank you everybody for supporting Me; I hope you guys get home safe…ummm…I’m pretty much done here…you guys’ve helped a lot. Thanks!” Instead of that, He fed them with seven loaves and a few fish. And after “they all ate and were satisfied.” [2]

Take care of supporters!

Don’t just use them and throw them away! Keep in contact, hear their opinions, listen to their ideas, receive their feedback, and etc. Don’t send them away hungry lest they “collapse on the way.”

What do you think?

1. Matthew 15:32 (New International Version)
2. Matthew 15:37 (New International Version)

Mike Holmes

Mike Holmes is the author of I Shall Raise Thee Up: Ancient Principles for Lasting Greatness. He’s also a blogger that writes on business and leadership development from a Biblical perspective. When he’s not writing blogs or speaking he can be found writing bios in the third person. Check out his website/blog here. Mike is also working on his second book: “Biblical Stratgies for Marketing Success.”

Further Reading

• Poll Results: What’s Your Social Media Marketing Platform of Choice?
• 7 Lessons Learned from a Successful E-Book Launch
• The Entrepreneur’s Guide to Twitter Success: E-Book
• Poll: What’s Your Social Media Marketing Platform of Choice?
• The Entrepreneur’s Guide to Twitter Success

Need a little balance in your life?

As I stated in Monday’s post, my life has changed significantly since I’ve been in a new relationship and things have changed on my job. I asked God, “How do I find the right balance of time to spend in my relationship, with family, friends, and my business?”

His response to me?

—————— Spend time with me and I’ll show you —————————-

That blew my mind.

For months I had been so wrapped up in my own agenda, head-over-heels in my new relationship, and working constantly that I had not spent as much time with the Lord as I should have. Sometimes, as Christians, we can get caught up in just living  life that we forget the one who brought us life in the first place.

Last Friday I went to Creflo Dollar’s 2010 Change Experience Convention and it changed my life! Creflo spoke on how we should honor the Lord with our time and our tithes (Read why tithing is a part of my proven secret to business success here). You see, if we honor the Lord (which means to let His word weigh heavy on our hearts in every area of our life) then we’re in position to be honored (blessed!). It was in that moment that I realized that I had not honored God with my time, instead, I put everything else before Him.

Remember, Matthew 6 and 33 (King James Version)? It reads,

But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.

If you’re married with a family, a single mother, a corporate over-achiever, a small business owner, or a combination of all the above, put God first and He’ll create the balance you’ll need to succeed.

How do we put God first and honor Him with our time?

Get into Your Bible

I’ll admit that I’m not the most dedicated Bible reader. But, when I get into it . . . I get in to it! The Bible is God’s love letter to us, His living Word, and contains everything we need to succeed in life and business. Open it up and read what He says about you and every situation you encounter.

Pray and Fast

You’ll see a lot of these next tips include prayer. That’s because, it’s the gateway to communication and communion with God. When you pray and fast (disregard certain foods and liquids for a specific time period) you make your spirit more sensitive to hearing from the Lord. This opens up blessings for your life, family, and business in ways that you could not have gotten otherwise.

Pray and Speak the Word

After you pray, find a couple of scriptures that pertain to the areas of your life that you want God to prosper, and speak them out loud. Doing so enables God to move on your behalf and perform for you in ways you can’t imagine or think. Can’t find time to manage your family and your business (which is growing fast)? Apply the Word and watch God give you the supplies, help, and resources you need to make it work!

Pray and Write

Writing is an awesome way to receive instructions from the Lord. I’ve got tons of journals with business ideas, strategies, and other things that have come to me. Journaling is a great tool that will help you archive the wisdom, knowledge, or understanding God drops in your spirit.

Read Inspirational Books

I just finished reading Creflo Dollar’s 8 Steps to Create the Life You Want: The Anatomy of a Successful Life (Faith Words) [affiliate link] and now, I’m looking for my next book. Reading is a great way to spend time with God because He allows the wisdom that He’s given others to minister to you. Put down the fiction, the murder mystery, or the sleazy love novel for a bit and you’ll see awesome results in your life!

Set aside Worship Time

Listening to music is a great way to spend time with God because He ministers to us through song as well. Put on your favorite gospel or inspirational song and just meditate on where you want God to take you in life. I promise you there’s nothing more liberating than to just worship and love on God freely like this.

If you’re feeling overwhelmed with family duties, running your business, working your job, or all the above – honor the Lord and He’ll honor you. This simply means that He’ll bless you to handle it all by bringing in needed help and supplies or give you tactics and strategies to see it through. If you’re looking for practical steps to maximizing your time, go back and read 6 Ways to Maximize Your Time and Get More Done. However, this article lays the foundation for success that goes beyond your own strength and capabilities. What are your thoughts? Share them below.

Rod

Further Reading

• The Entrepreneur’s Guide to Surviving Tax Season
• Small Business Reality Check with The Small Biz Lady
• What Does it Mean to be a Flawless Leader?
• Finally, a Christmas Gift You can Actually Use!
• Inside the Success – Episode 2

Last week, I explored the concept of how fear can hinder your success. Because of fear, we limit God in moving on our behalf which limits our success. Sometimes we don’t believe in the vision He’s given us and we place a cap on what can or can not happen in our lives. Well, today, I want to present proof that there really is NO excuse for any of us to NOT become successful in the thing God has called us to do.

Watch the video below and tell me if you’re not inspired!

If Ephren can make a million dollars at age 16 there really is no excuse for any of us to not make our own dreams come true. So, are you limiting your success? What’s holding you back from achieving all that God placed on your heart to accomplish? Sound off in the comments below.

Rod

Further Reading

• Vision – Fuel for the Future
• The Revelation of God’s Work/Life Balance Solution for Your Life
• 3 Steps to Protecting Your Dreams
• My Secret for Proven Business Success
• Are You Afraid of Success?

Need to Get More Done in Your Day?

Once upon a time I had plenty of time to update my blog 5 days a week, interview guests for my podcast twice a month, shoot an episode for my video podcast once a month, work a full-time job as a flight attendant, and live a [somewhat] regular life. Now-a-days, I can barely spend time with myself or afford to keep in touch with close friends.

My Secret Weapon to Being an Over-achiever

People asked me all the time, “Rod, where do you find the time to do all that you do?!” My reply would be, “you just gotta make time and go with what you’re passionate about.” However, I had a secret weapon that allowed me to eat, sleep, and work every waking moment on my business. . . I was single.

No kids, no girlfriend, no wife, no family to tend to . . . totally free to give all my time to being an entrepreneur.

Now?

Not so much.

A Snap Shot of the Real World

Presently, I’m in a relationship with someone pretty awesome, I’m flying more than I’ve ever been, and I still have a blog/business to run. When I’m with my girlfriend I don’t handle business, get online, or anything. I give her my undivided attention and at work I haven’t had much downtime. Lately, I feel as if I’ve been neglecting my entrepreneurial duties.

I asked God, “How do I find the right balance of time to spend in my relationship, with family, friends, and business?” I’m going to share exactly what He told me in Wednesday’s post, but for now, here are a few things that work for me and will help you maximize your time.

Become an Early Riser

I didn’t become an early bird until I became a flight attendant. When I’m off I’m usually up by 8 in the morning and earlier than that when I’m on duty. Working in the morning time is a great strategy to deploy since you don’t have as many distractions and you’ll have the rest of the day to relax. Just get ready for early bedtimes!

Become a Night Owl

Some people prefer the night-time to get things done. You’re more awake, alert, and active at night than early risers. The still, peace, and quiet of the night makes it ideal for people who stay up late and enjoy burning the midnight oil. The only down thing is, if you’re not used to staying up late, prepare to get really sleepy really fast!

Unplug from the Matrix

When I had the time I would spend hours on end online checking news, reading blogs, on Facebook, Twitter, etc. It’s still important that you engage wherever your market is online, however, it’s not important to do it at all times. Instead, choose strategic times to work offline and engage online. If you know you’ll be distracted at night with Twitter and Facebook then get off early and get some work done. Be smart and play your cards right.

Check Email Once a Day

I used to be email crazy, checking it more than a few times a day. And then things got really “convenient” with my Blackberry delivering emails to my phone. However, stopping to check it from the phone or even a computer only wastes time you could be using for something else. Instead, check all your mail at the beginning or end of your day. Sure, they’ll be waiting for you in a big stinking pile, but you’ll be focused and ready for it.

Note: Gmail is my webmail client of choice. I love the ability to “star” messages which saves important emails for later. You can do the same by setting up special filters and folders for important emails. Sort them in the morning time and respond to them at night.

Get ahead of Your Work Days

I would consider this to be a power tip so pay attention! I’ve started to write blog posts a day or two before my due dates [I used to write each on the day it was meant to be published]. Not only does this save time, but it frees time up for me to focus on other things. Beyond time, it’s a great feeling to know that you accomplished something off your to-do list a day early.

Work out of the Office

Many entrepreneurs and small business owners work out of a home office. Unfortunately, many times you can’t get any work done because of family needs, lack of quiet, or other unique home distractions. Pack up the office [aka, your laptop] and head to your nearest coffee shop, library, or bookstore. You’ll find the atmosphere more tranquil, peaceful, and enables you to concentrate more.

No matter where you are in your life you’ll have to find that perfect balance between business and other obligations. I hope I’ve shared a few useful tips to make it a little bit easier for you. Of course, I don’t have all the answers. How do you maximize your time and get more done when working on your business? Share your best tips, practices, and advice in the comments below.

Rod

Further Reading

• The Entrepreneur’s Guide to Surviving Tax Season
• Weekend Update – Jan 22nd
• Quit Your Job and Make Millions
• The Ultimate Entrepreneur Holiday Gift Guide – Books
• Small Business Reality Check with The Small Biz Lady

Watch this video and I promise to share something powerful with you after the jump!

Question: If God placed a dream in your heart and He promised it to you, does that mean that it will come to pass automatically? Survey says,

“Nope!” <add buzzer sound here>

The truth is, God will give us the tools we need to succeed, but we’re still obligated with working the dream and protecting it. “From what?” You ask. We have to protect it from the destruction of our circumstances, nay-sayers, debt, jealous family members, even our own disbelief. In short, anyone or anything that would come against you and your destiny.

Like a new mother you’re going to have to protect your baby from the harsh elements of the world. How do you protect your dream? Here’s a hint, control your senses and control your destiny!

1. Close your Eyes – You can’t dwell and meditate on the reports of the economy, crime, rampant disease, and other distractions that bombard your eyes on the evening news. Look past your current economic circumstances and peer into the future! Keep your focus on the dream and have the courage to continue pressing toward it. The clip above is from one of my most favorite movies, The Pursuit of Happyness which illustrates the amazing success story of Chris Gardner. If you haven’t seen it yet, you owe it to yourself to have it in your DVD collection. Close your eyes to ill reports and watch something that will truly inspire you!

Final Thought: The things you see determines what you want, so if you see nothing but the economic recession then you want to participate in it. (Yes . . . you have a choice!)

2. Tune-out what you Hear – Have you ever been told that you couldn’t do something or “that’ll never work.”? In the clip above, Chris Gardner (Played by Will Smith) said to his son, “Don’t ever let somebody tell you, you can’t do something . . . ” You have to have such a passion for your dream that you won’t allow people to tell you it won’t be successful. Your mind is a radio station playing all kinds of music. You’re the DJ, so it’s your job to keep the positive tunes pumping. One way of doing that is by reading books that will inspire, empower, and equip you for success. I highly recommend Chris Gardner’s new book,

Final Thought: The things you hear prompt your actions so make sure that you’re only listening to people who will give you good feedback, strengthen, and empower your ideas.

3. Watch what you Say – Did you know that the power of life and death are in the tongue? I believe that what we say forms the atmosphere around us. If you say, “My business will never take off because I just don’t have any funding,” then it won’t because you’ve created an atmosphere of failure. As an entrepreneur I have good months financially and I have not so good months, but I thank God in advance for them all. Why? I want to be set-up for success! It’s that simple.

Final Thought: The things you say affects your attitude which ultimately will determine if you’ll even take a step on the road to success. Watch over your words and make sure you’re always speaking life and never death for your dreams.

Let me hear from you! What dreams and aspirations do you have? Are you “working” them or letting the dreams sit on the back burner? Are you protecting your dreams? Login using your Facebook or Twitter accounts and sound off below!

This article was originally written for my “Success Tips!” newsletter subscribers, but I really wanted to share this with the entire community. Please subscribe to “Success Tips!” here if you don’t already. Also, if you receive my newsletter and this is your first time visiting the Success Center, subscribe and receive blog updates, news, and more!

Sign up for my “Success Tips!” Newsletter

Don’t forget to purchase your copies of my highly recommended books and DVDs below;

Rod

Further Reading

• What’s the Secret to Having all the Time & Money in the World?
• Does God Want You to Succeed?
• My Secret for Proven Business Success
• Are You Afraid of Success?
• 6 Reasons Why the Early Church Was the Greatest Start-Up in History

The Greatest Marketer that Ever Lived

This is the age of amplification–where news, opinions, and reviews go further and faster than ever before. This is both good and bad for the Christian Entrepreneur.

It’s good because if what you’re selling is great, with just a little bit of communication, you can get it in to the hands of people quicker. But, if what you’re selling sucks [1], there isn’t enough PR out there to change the opinions of people. Because people are quicker to believe their friends than your ads.

And with all the changing marketing techniques there’s a need for changeless marketing principles that work regardless of product or service. And there’s one Person that’s been using these strategies for years–the greatest marketing phenom the world has ever seen:the Master Marketer Himself, Jesus.

Jesus was a Master Marketer!

He had no marketing budget and still gained such a following that most Chief Marketing Officer’s would’ve passed out from disbelief; He used no ads and still thousands showed up to hear Him speak!

In only three and a half years He preached a Message that still continues on to this day!

So its safe to say we could probably learn a few things from Him. So, here they are… some tips from the Master Marketer Himself:

Have a great product

Not a good product, not an ok product, not a status quo product…but a great product!

When the people of  Samaria heard a woman raving about Jesus–they ran to see for themselves. When they saw what He was offering themselves, they were impressed:

“Then they said to the woman, ‘Now we believe, not just because of what you told us, but because we have heard Him ourselves. Now we know that He is indeed the Savior of the world.’” [2]

I warn you: don’t make a big hype if what you’re offering doesn’t match the hype! You will regret it.

Let people try it for free

When getting His Message out there Jesus didn’t charge people.

He didn’t say,

“Ok, if you want Me to heal your eye that’s $50. What that’s a withered hand? Yeah that goes for $45. Raise your daughter from the dead? Whew…that ’s our special of the week…its gonna cost ya!”

If you want to get the word out about your great product, let people who need it try it.

• That’s what William P.Young did to get the word out about his book The Shack. He and two freelance editors–Wayne Jacobsen and Brad Cummings–were rejected by traditional publishers and decided to publish it themselves. They introduced it to the the Christian Community through a series of podcasts–described as “an ever expanding conversation among those thinking outside the box of organized religion.” With only $250 spent on marketing these unknowns, with no national platform,  had a book that has sold into the millions, and the rest is history (Faith Based Marketing, pgs 87 and 89)
• That’s what Rick Warren did for Purpose-Driven Life. Years before he wrote his first book, Purpose Driven Church and followed it up with a website: Pastors.Com. The membership of the website grew to 85,000 pastors who saw Warren as trusted advisor. He enlisted their help with the PDL book–asking them to conduct the “40 day campaign” in their churches. He gave away 400,000 copies of  the $20 book for $7 to churches and congregations that agreed. Within two months, those 400,000 spokespeople pushed sales to two million, and  the rest is history (Faith Based Marketing, pgs 85-86)
• That’s what Mel Gibson did to market The Passion of the Christ. When he approached movie executives about producing the movie nobody wanted to go near it. So Gibson decided to fund it himself using $30 million of his own money. Not having much money left to marketing (it usually costs $40 million for marketing, he only had $15 million) he tried an unconventional approach: letting pastors see it for free.  They started small–showing only a few pastors, but it grew exponentially. One of the final screenings was at Willow Creek Church. After the showing, Bill Hybels took the stage and spoke for the 5,000 pastors in attendance: “All right, what do you need us to do?” (Faith Based Marketing, pgs 87, 89) And with $611,899,420 in gross sales the rest is history.
• That’s what Timothy Ferriss did to promote his book The Four Hour Work Week. He called successful authors and asked them how they promoted their books. They gave him two answers: radios and bloggers. Since radio was losing its influence he decided to rely on bloggers. He went to a blogger event, met the ones he wanted to meet, established relationships, and then asked them to do a review. They did. And with the book becoming the #1 New Times, the #1 Wall Street Journal, and the #1 Businessweek bestseller the rest is history.
• That’s what Seth Godin did to promote his first best seller. He built a website, sent out an email asking people if they wanted to read 1/4 of his book for free, some did and some didn’t (most of the one’s that didn’t just plopped down money to buy the whole book!). And with multiple bestsellers under his belt, the rest is history!
• That’s what Rod Kirby did to promote his new E-book. And with hundreds of visits to the site, tons of downloads, and plenty of good reviews the rest is history!

The Bible says Jesus went all over Galilee, using synagogues for meeting places, teaching  people the truth of God.

And…

“He healed people of their diseases and of the bad effects of their bad lives.”

What happened next?

“Word got around the entire Roman province of Syria. People brought anybody with an ailment, whether mental, emotional, or physical. Jesus healed them, one and all. More and more people came, the momentum gathering. Besides those from Galilee, crowds came from the ‘Ten Towns’ across the lake, others up from Jerusalem and Judea, still others from across the Jordan.” [3]

In other words, word about this Guy spread near and far!

Give it to people who want it…not to everybody.

In the middle of His ministry Jesus decided to stop by His hometown.

And “on the Sabbath, He gave a lecture in the meeting place. He made a real hit, impressing everyone. ‘We had no idea He was this good!’ they said. ‘How did He get so wise all of a sudden, get such ability?’ But in the next breath they were cutting Him down: ‘He’s just a carpenter—Mary’s Boy. We’ve known Him since He was a kid. We know His brothers, James, Justus, Jude, and Simon, and His sisters. Who does He think He is?’ They tripped over what little they knew about Him and fell, sprawling. And they never got any further.” [4]

So because of their unbelief He didn’t do much miracles.

What He was selling was good, but they didn’t buy into Him and therefore couldn’t buy into His product (or Message).

So what did He do? Fight with them? Beg them to believe Him? Do more miracles in spite of their unbelief? Nope! He just left. Went somewhere else. He went other places where He’d be more receptive.

Stop fighting people who don’t believe you (or in you)…especially when there  are others that do. Stop wasting your time and go find those people. Rick Warren didn’t market to atheists, William P. Young didn’t market to people comfortable with religion, Gibson only showed screenings to conservative Christian and religious groups (even refusing to include those that initially criticized the film), Timothy Ferriss didn’t go after those interested in a 9-5 lifestyle, and Seth Godin gave books to those that wanted it!

Service Your  Best Customers

Not all customers are created equal. Remember: 20% of your customers will buy your stuff. That 20% will market you the best, talk about you the most, and defend you with all their strength.

Jesus spent time with thousands of people but He revealed Himself the most to the 12 disciples. When He left it was the 12 (Matthias replacing Judas) who spread the Gospel and turned the world upside down! Jesus spent His time with His best customers and as a result got His product into the hands (and hearts) of millions. Would He have received the same return spreading Himself to the masses?? Probably not.

Do whatever you have to do to keep in contact with your best customers!

Now do you see what I mean? Jesus was a Master Marketer. And if You follow Him, have a great product, and use His examples you’ll be one too…even in a market like this.

What are you thoughts?

1. By “sucks” I mean the dictionary definition: “To be objectionable or inadequate.”
2. John 4:42 (New Living Translation)
3. Matthew 4: 23-25 (The Message)
4. Mark 6: 2-3 (The Message)

Mike Holmes

Mike Holmes is the author of I Shall Raise Thee Up: Ancient Principles for Lasting Greatness. He’s also a blogger that writes on business and leadership development from a Biblical perspective. When he’s not writing blogs or speaking he can be found writing bios in the third person. Check out his website/blog here.

Further Reading

• No Related Post

Image by cindysarcady

When it comes to principles of entrepreneurial success nothing is more proven than sowing and reaping. It’s more effective than any business, marketing, or social media plan you’ll ever come up with. Why? Take a look at this short verse from Genesis 26:12 (amplified);

“Then Isaac sowed seed in that land and received in the same year a hundred times as much as he had planted, and the Lord favored him with blessings.”

This scripture is pretty self-explanatory, Isaac sowed a seed and received a great harvest. However, to understand why Isaac received a harvest we have to take a step back to verses 2 & 3.

²And the Lord appeared to him and said, Do not go down to Egypt; live in the land of which I will tell you.

³Dwell temporarily in this land, and I will be with you and will favor you with blessings; for to you and to your descendants I will give all these lands, and I will perform the oath which I swore to Abraham your father.

You see, anyone can sow a seed but there are certain variables that must align before you see a harvest. It all comes down to being in the right season to plant seed, giving it time to grow, and reaping your harvest. Isaac was in the right season to be blessed, he obeyed the voice of the Lord, planted his seed, and reaped a great harvest.

What does this have to do with your business? Everything! When you sow a seed you exercise your faith that the seed will grow. You anticipate growth without knowing what the full harvest will be. This is where favor sends you a harvest a hundred times more than you planted.

To get a full grasp of this principle let’s first define what sowing and reaping does for you and your business.

• It blesses you by taking care of present and future needs (God’s obligation for your sacrifice).
• It blesses others because your business was destined to be a blessing and not just make money.
• It gives freedom for God’s will being done through you and your business (our obligation to God for giving us the vision).

Now that you understand what it is and how it benefits you, let’s talk about “what to sow.”

• Tithes & offering – The Bible says to give a 10th of your income. I’ve always been taught to give a 10th plus a little extra. Why? If you give God your best you’ll receive the best from Him. Giving a 10th is your obligation as a Christian entrepreneur and giving an offering is your sacrifice. Combined, God is obligated to do exceedingly and abundantly more than you can ask or think.
• Time & effort – In order to receive a harvest a hundred times as much as you planted you have to do your part. Meaning, you have to be willing to put your hands to the plow and work the land (or vision) God has given you. That means not giving up, staying persistent with the dream, and sticking with it when times get tough.
• Products & Services – Sometimes it’s strategic to sow products and services to organizations, people, or businesses that need them. This is a  great way to build credibility, relationships, and generate buzz for your business. God honors your sacrifice and will definitely make it worth your while.

A Short Story

I haven’t always been a faithful tither but when I give I never worry about needing anything for my life or business. It’s interesting how God honors the financial sacrifice and gives us back more than just money. Ideas seem to flow freely, favor from others enters my life, and I lack nothing to accomplish my goals.

It’s really awesome how it all works in the supernatural to enhance our natural lives.

I remember needing a place to host my monthly seminars on business leadership and I couldn’t stand to pay my local library anymore (non-profits could host events free but for-profit organizations couldn’t). I remember challenging God to make something happen and He challenged me to sow a seed. I started bringing my tithes and offering on a consistent basis to church. Before the end of the month I got an offer from a pastor, who’s church I didn’t belong to, to host my seminar series – free of charge – at his church!

That’s how I know it really works. If you don’t believe me, then challenge God for yourself and watch Him work on your behalf. If you need financing to start or grow a business, need new equipment, investors, etc. – this is how you get it. Try it . . . I dare you!

Has anyone else experienced this level of success from sowing and reaping?

Further Reading

Does God Want You to Succeed?

Are Christian Entrepreneurs Supposed to be Wealthy?

Rod

Further Reading

• How to Stay Focused on THE Main Thing
• What Christian Entrepreneurs Could Learn from Andrew Carnegie
• The Entrepreneur’s Guide to Surviving Tax Season
• Does God Want You to Succeed?
• 3 Steps to Protecting Your Dreams

Flickr Image by Mark Belluci

When I started this poll I was really in a transition period in my thinking on social media marketing.

How so?

For one, I don’t feel like I need to be present on every platform, social network, or social site. Why spread myself, my message, and my brand so thin? That only dilutes it all and doesn’t leave any real value for the people I want to attract.

So, for me, I’m focusing on Twitter, Facebook, and Linkedin. I know that I can actively engage there and make genuine connections. I was really kind of shocked by the results of this poll. Not because Twitter came in as number one, but because Linkedin didn’t get any votes.

Maybe there’s an opportunity to explore why no one [at least, no one who voted] makes it an important marketing platform when it’s clearly built that way. I’ll have to think of something . . . What do you think? If you didn’t vote in the poll, what’s your social media marketing platform of choice? If you did vote, why did you choose your answer?

Rod

Further Reading

• Poll: Has Social Media Marketing Changed the Online Sales Landscape?
• Poll: What’s Your Social Media Marketing Platform of Choice?
• The Entrepreneur’s Guide to Twitter Success
• Maximizing Social Media after you Start a Business
• Small Business Reality Check with The Small Biz Lady

Are You Afraid of Success?

Image by Joe Cannibal

There’s an organization out to stop your progress. It performs acts of sabotage covertly on your path to success to stop you from ever making it to your promised land. This group is called, FEAR.They are the reason you find it so hard to start a business, plan an event, write a book, or start the thing God has put in your heart to create. My friend and author, Paul Wilson, Jr., defines fear as thoughts or feelings that create a mental prison of anxiety & apprehension, preventing positive forward progress.

In order to combat this worthy opponent you first have to understand how FEAR operates. The group infiltrates your thoughts and tells you you’re too busy, you don’t have the right equipment, or it’s too hard to accomplish. Then they take over your eyes and when you look into the vision God wants to give you all you see are giants in the land. Lastly they monitor your hands and they make sure that you never reach or grasp the tools God already has for you to keep you idle.

But, there is a secret to defeating this black ops organization. It’s rooted in American’s favorite past-time, the game of baseball. What FEAR would have you to do is not even step up to the plate and take a swing at bat. FEAR wants to make sure that you forfeit the game even before the game starts. FEAR will put so much pressure on you to make a home-run that you’ll stare at the bat long before you even pick it up. What you have to realize is that the game is not won with one swing and one swing only . . . it’s won in innings!

Here are 5 sure fire ways to defeat FEAR, inning by inning, score home-runs, and win the big game;

1. Get to know your Umpire – God is the umpire of every game. He officiates the game, He calls the fouls, He’ll make sure you’ll have everything you need to win the game. I say it all the time, but it’s true, if God gave you the vision then He’ll provide you with everything you need to build it. Get to know Him and He’ll make sure you understand how to use the tools He provides.

2. Break the Game Down – Of course you want to win the game, but what’s your strategy for the 3rd, 4th, and 5th innings? If you’re going to start consulting, what’s your strategy for marketing, what’s your process for turning prospects into clients, and how are you going to generate leads? Don’t get so overwhelmed with the idea that you never start to work it. Take it a step at a time and break it down into “bite-sized” pieces instead of trying to swallow chunks at a time.

3. Create a Game Plan – no one ever went to war without a plan. Period. You don’t have to create the world’s most thorough and in-depth business plan; but you need to have an idea of where you want to go and how to get there.

4. Ask your teammates for help – Baseball isn’t won by the hands of one person, it’s a team sport so get together a team of advisers and ask for feedback on your business plan. When I started my first business which was a video game tournament company, I had just graduated high school. So, I went back to my favorite teachers and asked them to be on my advisers board and they gave me a wealth of advice and support for my business.

5. Hit the Ball! – You have to start somewhere, just hit the ball already. Don’t worry about making a home-run on your first hit. Let’s get to first base, make adjustments once we’re there, and figure out how to make it to second after that. It doesn’t matter if you go to the library to research whatever it is that you want to start, read up on blogs that pertain to your industry, or go to seminars and learn something new. Do something! Remember, fouling out is better than striking out!

Bonus: Write down 2 Timothy 1:7 – “For God hath not given us the spirit of fear; but of power, and of love, and of a sound mind.”

So, the next time you start thinking that your dream is to big to accomplish, remember the game of baseball. Don’t just stare at the bat . . . pick it up and do something with it! So, what are you afraid of? What part of your business appears to big to make it a reality? I’ll tell you mine: I want to make big budget Christian movies (rivaling Hollywood!). For the longest time I thought it was impossible, but now I find myself networking with producers, starting scripts, and other things to make this dream a reality. I’m not there yet, but at least I’ve stepped up to the plate.

Rod

Further Reading

• 3 Steps to Protecting Your Dreams
• My Secret for Proven Business Success
• 6 Reasons Why the Early Church Was the Greatest Start-Up in History
• 7 Lessons Learned from a Successful E-Book Launch
• How to Stay Focused on THE Main Thing

Ready to Grow Your Start-Up?

With no venture capital, no cost projections, no business plan, no spreadsheets, no ads, and no sophisticated office space the early church turned the world upside down!

And yet when we look for lessons on what makes a start up successful we look to a Microsoft, Google, Facebook, Zappos, and Amazon–not realizing that the greatest start up and some of the greatest lessons for start-ups are found right in the Book of Acts!

And without further ado…here they are…some of the lessons we can learn from the early church:

• They had purpose–They had one purpose and one aim: tell people about Jesus and make disciples. That simple laser focus marshalled their energies, occupied their thoughts, and allowed them to complete lofty goals.  Purpose is a trademark of great organizations. Those companies with a purpose that exceeds any one person seem to trounce all purposeless counterparts. Do you have a purpose that is greater than you?

• They were committed–“They agreed they were in this for good.” (Acts 1:14 The Message) This wasn’t a “fly by night” operation–they found their life’s work. They faced jail, persecution, death and still were committed to the cause. Paul summed up his commitment: “I have been crucified with Christ; it is no longer I who live, but Christ lives in me; and the life which I now live in the flesh I live by faith in the Son of God, who loved me and gave Himself for me.” (Galatians 2:20 New King James Version) In other words, “He gave His all for me so I’m willing to give my all for Him.” Are you willing to give your all for what you’re trying to do? Not some of you, but all of you.

• They were apprentices first–Many of them were disciples (followers) before they were apostles (leaders). Although there are exceptions, most entrepreneurs had experience in their respective field first. Warren Buffet worked in his father’s brokerage house and under Benjamin Graham before he built Berkshire, Donald Trump apprenticed under his father before he built Trump Organizations, Mark Kay Ash worked in direct sales before she founded Mary Kay, and etc. The best way to train for leadership is through servitude. Do you REALLY understand what you’re getting yourself into?

• They had one message communicated through different mediums-On the day of Pentecost, they were filled with the Holy Ghost and began to speak in other tongues (or languages). They spoke in over a dozen dialects all telling the wonderful works of God. The nations present “were all amazed and perplexed, saying to one another, ‘Whatever could this mean?’” (Acts 2:12 New King James Version) Your message needs to reach your marketing target through any and all means…but it must be ONE MESSAGE. Not different messages, through different mediums, at different times–that’s just confusing. But one message, through many means, to one group (your target audience). Do you know your core message?

• Peter knew how to sell (or persuade)– In the middle of the amazement, confusion, and ridicule Peter used the opportunity to give one of the best sales presentations the world had ever seen. He spoke with authority, urgency, and conviction.  He used supporting Scriptures (or references)…and…he closed the deal!! 3,000 people signed the order and were baptized into the family of God! One of the greatest abilities you as a business owner must have, besides leadership, is sales ability. It’s vital! Why? Because nothing happens without a sale. Absolutely nothing! When Peter preached he preached with the intent of closing: “Turn back to God! Be baptized in the Name of Jesus Christ, so that your sins will be forgiven! Then you will be given the Holy Spirit. This promise is for you and your children. It is for everyone our Lord God will choose, no matter where they live.” (Acts 2:38-39 Contemporary English Version) Do you know how to sell?

• They created a leadership culture–After a while the church had grown exponentially; and with growth came problems. The Greek speaking believers were complaining about the Aramaic speaking believers. So they had a meeting and the Twelve told the multitude: “It is not desirable that we should leave the Word of God and serve tables.” (Acts 6:2 New King James Version) In other words, “We can’t leave what we’re doing to handle that.” So they appointed seven leaders to handle that situation while they continued doing what they were doing. Most leaders would do the opposite and take on the extra responsibility needlessly–but in order for your company to grow there has to be a culture of leadership. John Maxwell calls this the Law of Explosive Growth:”To Add Growth, Lead Followers–To Multiply Lead Leaders.” (The 21 Irrefutable Laws of Leadership, p.205) You can’t just be preoccupied with developing you, you have to develop those around you. There’s a saying: “Good leadership works itself out of a job.” In other words, a good leader develops other leaders around him or her so well that he or she almost doesn’t have to be there. When you develop other leaders you can work less and still get more done! Do you create leaders or followers?

These lessons simply validate the point that business is God’s idea. But what do you think: do you agree? Disagree? Do you see any more lessons? What are your thoughts?

Mike Holmes

Mike Holmes is the author of I Shall Raise Thee Up: Ancient Principles for Lasting Greatness. He’s also a blogger that writes on business and leadership development from a Biblical perspective. When he’s not writing blogs or speaking he can be found writing bios in the third person. Check out his website/blog here.

Further Reading

• The Entrepreneur’s Guide to Surviving Tax Season
• Why Business is Not Bad…But Good
• Announcement: “Win in 2010″ Entrepreneur Fast
• What Does it Mean to be a Flawless Leader?
• 4 Secrets to Small Business Success